A marketer wants to use Google’s AI solutions to drive more value from their marketing. They know they need to fuel AI with their own privacy-safe data. Which reason describes why their data is valuable to fueling AI?

• It’s high-quality and captures customer transactions that drive business results.
• It’s easily replicated by multiple teams within their organization.
• It’s a strong indicator of industry-wide performance for machine learning.
• It’s similar to competitor data and can be used to understand how others are performing.

The correct answer is:

• It’s high-quality and captures customer transactions that drive business results.