A local camping supplies shop wants to improve its Google Ads campaign performance across its accounts. Which two ways can it use its optimization score to improve campaigns?

• By reviewing and dismissing those recommendations which are relevant to their goal.
• By identifying opportunities for campaign improvement and the means of making those improvements
• By accepting and applying recommendations for their business, which saves time
• By measuring their score at the individual account level but not the manager account level.

The correct answer is:

• By identifying opportunities for campaign improvement and the means of making those improvements
• By accepting and applying recommendations for their business, which saves time