A digital marketing manager is working with a national insurance provider and wants to use first-party data in their AI eforts. Before they can start using the data, what question do they need to answer?

• Is it possible to modify our data collection policies to encourage customers to share as much as possible?
• In what ways can we begin using this data as quiclkly as possible, even at the expense of alignment with other teams?
• What are the capabilities for data storage on each of the marketing team members’ corporate devices?
• To what extent are we aligned with local regulations on data collection and user privacy that help us ensure the proper use of first-party data?

The correct answer is:

• To what extent are we aligned with local regulations on data collection and user privacy that help us ensure the proper use of first-party data?