Posted on October 23, 2022Advertiser A bids $0.45, Advertiser B bids $0.65, and Advertiser C bids $1.05. Which of the following is true in a second-price auction? Advertiser C wins and pays $1.05.Advertiser C wins and pays $0.66.Advertiser C wins and pays $0.65.Advertiser B wins and pays $0.66.Post navigationPrevious post: An advertiser is looking to secure inventory on the homepage of xyz.com and wants to buy it for $20 CPM. Entering into which type of private marketplace deal with the publisher would guarantee their inventory at a fixed price?Next post: Which audience type drives consideration for your brand, by engaging users that have regularly demonstrated shopping behaviors reflective of broad interest groups, like tech enthusiasts and foodies.
