Posted on October 19, 2022Which of the following roles does an app play in overall business strategy? Identifying the most important audiences for your business.Improving the average order value of your customer base.Driving as much traffic as possible to a .com website.Delivering a great user experience as part of the customer journey.Post navigationPrevious post: What are the two main marketer objectives for app promotion?Next post: What is usually the last touch point at which you might influence a user’s decision to install your app?