Posted on October 19, 2022What are two reasons advertisers should consider engagement when marketing apps? A significant percentage of app users churn after three months.Apps can be accidentally uninstalled.Users who haven’t yet downloaded an app might need extra incentive.Some users download apps and then forget about them.Post navigationPrevious post: Why should Google follow the viewability standards set by the US Media Rating Council (MRC)?Next post: A large golf booking company just launched a new app, and they want to drive 50,000 installs before peak season hits. How should they set their campaign daily budget to help reach their target number of installs faster?
