Posted on October 9, 2022A marketer created an ad for a beachfront property with an infinity pool. The ad needs to be shown to people searching for this type of property for their next vacation getaway. Which type of audience should the marketer select? Custom affinityActivity-basedTargetCustom intentPost navigationPrevious post: A book publisher is releasing the newest novel from a well-known author and is creating four unique 30-second videos to promote the book. They’ve tasked you to identify which ad viewers watch to the end most often. To prioritize showing that ad, which type of video creative optimization would you use?Next post: You work for a pet company and want to optimize their campaign for customers that spend the most money and have the best transaction return on ad spend. Which bidding strategy should you use?
