True or false? You have a draft of your buyer persona, but you haven’t completed all the primary research you need to make it more comprehensive. You can’t start setting up your sales plan until your persona is fully complete.

• True – Buyer personas are the foundation of good inbound marketing and inbound sales. Moving forward now might mean you have to redo your sales work later on.
• True – Creating your buyer persona is a one-time activity that must be completed before starting your sales plan.
• False – Buyer personas are something that you continually revise and update over time. As long as you have the basic outline complete, you can move forward.
• False – Buyer personas are more important for marketing than sales. It’s a nice to have, not need to have.

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